Ramon Cervantes III has been an attorney in the San Antonio area for nearly four decades. Specializing in several areas of law, Ramon brings his joy of helping others into his practice. He has represented clients in personal injury cases, as well as family and criminal law. He maintains an office just one block south of the San Antonio courthouse at 101 Stumberg St.
Ramon studied law locally at St Mary’s School of Law. He also took several courses through Cambridge University and Panamerica University in Mexico City. When he first graduated, Ramon began his career in the San Antonio District Attorney’s Office. It wasn’t long before he realized he wanted to do more to help people.
Through his extensive experience and willingness to help his clients any way he can, Ramon has built a successful practice. Most of his cases involve personal injury victims who might otherwise have to take on a large insurance company on their own. Ramon believes in his clients having an equal ground through his representation.
In his free time, Ramon enjoys watching movies, especially in the film noir genre. He also enjoys playing tennis and swimming.
How did you get started in your practice and what inspired you?
While in school, I was employed by a large insurance company as a defense clerk. That helped pique my interest in personal injury. After I finished law school, I initially worked in the San Antonio District Attorney’s Office, which further pushed my zealousness toward helping people who may have been wronged. I just truly enjoy helping people, providing knowledge where it is needed when they are experiencing a situation they may not know how to handle.
How do you make money?
I usually take cases on a percentage basis. Primarily, it’s what we call a contingency case. If we don’t win, I don’t get paid. I also represent clients in medical malpractice cases in the same way. The benefit of this type of payment structure is that a lot of the time, the injured person cannot afford a retainer and additional fees up front. Depending on what’s going on, they may have been out of work for some time. This arrangement makes it easier for someone of limited means to still get the proper representation when going against a large corporation.
How long did it take for you to become profitable?
I was with the DA’s office for almost two years before I decided to go out on my own. My practice was very quickly profitable. I started with criminal law, as well as personal injury cases and even construction law right at the beginning. I jumped in all the way because I wanted so much for my clients to have the awareness that I was there for them.
When you were first starting out, was there ever a time when you doubted it would work and how did you handle that?
Thankfully, I didn’t experience any doubts when I started out. I was young and full of energy. I took any case that I felt I could help someone. I was confident that I could represent my clients and I believe that helped drive my success right out of the gate.
How did you get your first client?
My first client was through word of mouth and still most come to me that way. Referrals are a big marketing tool, as well as my success rate. I have worked on hundreds of personal injury cases, and I would say at least 100 criminal and family law cases also.
What is one marketing strategy, other than referrals, that helps you generate new business?
I have advertised on television. I was also included in a magazine that focuses on San Antonio attorneys, judged by their peers. I was listed as a top attorney for the area from 2014 through 2017.
What is the toughest decision you’ve had to make in the last few months?
In the last few months, I really haven’t been faced with any tough decisions. I work for my clients. When we sit down to discuss their case, we come to a mutual decision on what is the best course of action and then I put that into play. It’s following the legal system, explaining the options, and going from there. The choices we make are based on what will produce the best outcome for my client.
What makes you successful?
I believe my zealousness makes me successful. I make sure that my client is represented well. If a lawsuit is necessary, we file that and it will sometimes lead to a trial. Here in San Antonio, mediation is mandatory before going to trial. The majority of the cases I work on will be resolved during that mediation, but I always prepare for the possibility it will go to trial. My clients know that I do what is in their best interest and that is my focus and that they have the best representation.
What has been your most satisfying moment in business?
Recently, we settled an 18 wheeler to 18 wheeler case where everyone was satisfied with the results. My clients were able to buy a home with cash. They were able to put money aside for their children’s higher education. Going in, of course, you never know what the outcome may be. They were very happy we were able to get this settlement and I was happy that I had a part in that.
What does the future hold for your practice and what are you most excited about?
I plan to continue what I am doing. My clients are facing large corporations and their team of attorneys. They need the right representation to ensure that they are being heard. Someone has to look out for the little guy in that equation and I have had such great fortune in being able to help those who need it.
What business books have inspired you?
There is a series called the Trial Lawyers, as well as the Texas Family Law Practice, both which I subscribe to. They have been very helpful in helping me to represent my clients. I also do a lot of research through the law library.
What is a recent purchase you have made that has helped your business?
I recently purchased two new laptops, one for the office and one for home.