Peter Sage is the Chairman of the Sage Academy and a true source of inspiration and motivation for countless people around the world. Many people go through life never knowing how their lives impact the lives of others. For Peter, there is a measurable impact that can be found in the form of thousands of lives that have been positively changed and thousands of souls that have been reinvented.
Under Peter Sage, the Sage Academy has been doing business for the past four years. It is a web-based global enterprise with staff located in twelve different countries. Peter takes his message all over the world. The goal is to help raise the consciousness of humanity as well as inspire others to see their own greatness.
Peter has been an entrepreneur since he was 17 years old. Since that time, he has started 26 businesses. Peter has always had a gift for teaching what he has learned through personal growth. He specializes in changing individuals’ mindsets through his inspiration. Many people around the world benefit from his work. He has found teaching to be his gift to the world. Peter started Sage Academy so that he would be able to reach more people.
Peter Sage is a resident of Leicester, England, where he lives with his two adored Jack Russell terriers. He places a very high value on health. He cycles 50 miles per week. He travels extensively and also enjoys mixed martial arts.
How did you get started in this business? What inspired you to start this business?
I was with Tony Robins for 15 years working with Psychotherapeutic intervention. I was very grateful to do that work. Many people benefit from my work. I decided that I had more passion for teaching than running traditional businesses. The mission I have is to help raise the global consciousness of the world.
How do you make money?
We give away a considerable amount of value for free. But we offer programs for people who want to solve specific problems now. If you are a Business Professional, Senior Executive, or CEO of a company and you are stressed out, or in danger of losing your health, or relationships, or family, then you are willing to look for the best person to assist you. We can do that. We have personal transformation programs available for you. If you want to hire me as a personal coach, I can be made available. We can help anyone up the ladder. For people who are just starting out and perhaps do not have the resources, they can start by watching my YouTube channel. For people who want some help climbing up the ladder, we have paid programs and paid coaching.
How long did it take for you to become profitable?
Profit at Sage Academy was instant. I have a very large fan base of people who follow my work and I am very humbled by it. There is always someone out there willing to invest in themselves to get an ROI. I run a very different business now than what I used to. I used to run companies where you had an office and a lease with staff, equipment, infrastructure, all of it. The world is different now. I have a fairly sizeable global enterprise without employing one person, with team members who come from a dozen countries, most of which I have never met. All of them bring a fantastic skill set. With technology today, it is as though you are all in the same room.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Doubt is an intricate part of the human experience. So, one has to come up with a vision that is bigger than the consideration of your failure. For me, being able to help people through some of the mistakes that I’ve made was a calling that I couldn’t keep to myself. I went through all of that negative self-talk that we go through as entrepreneurs. You have to suck it up, believe in yourself, take a deep breath, and swing the bat. You have to know that even if you fail, you’re still good enough because you tried. As an entrepreneur you always have doubts, but it is how you deal with them and how you show up that counts.
How did you get your first customer?
Essentially, I began Sage Academy because people were coming up to me and wanted more of what I was offering. That gave me the opportunity to monetize what I was doing. I had given away a considerable amount of value to my fan base. I just launched my latest book that went viral on Amazon. It went to the number one slot within four hours on Amazon. It sold in 22 countries in the first day. That came purely from spending years making sure to offer as much value as I can to the people I interact with.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
For Sage Academy, Facebook ads are the place to go for me. There are a billion people on Facebook. Every person you could potentially want to do business with is on Facebook. Depending on what product you have to sell, LinkedIn would be another potential place to use, but those people use Facebook as well. There is a huge potential in social media. It is mastering the skills for that potential or hiring someone to address it is more important.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve ever had to make was whether or not to close a business or not. Sometimes it is time to stop beating a dead horse. Sometimes you have to talk yourself out of quitting and carry on. You have to make those decisions not so much for yourself, but for all of those people whose mortgages rely on what you are doing.
What do you think it is that makes you successful?
My success is absolutely, positively one hundred percent attitude. It is not about skill set. I am not a skillful person. As I said, I dropped out of school at sixteen. I couldn’t spell MBA. For me, it is an absolute unrelenting conviction that I was brought here to provide something more than just building a company around me. I know that the universe is a friendly place and it is looking after me. I am reverse paranoid. I believe the universe is conspiring to make me happy and prosperous. I also know that my relationship to life was upgraded with two fundamental evolutions in growth that I have.
The number one thing is that you have to get comfortable with the point that you’re not going to be liked. Being comfortable with not being liked is a prerequisite to being successful. If you’re spending your life trying to be liked and trying to fit into everybody else’s pictures for fear of not getting approval, validation, connection or acceptance then you’ll never be able to give your gift in the way that you want to. So, being okay with not being liked is critical to being successful.
The second revelation is understanding that life is a growth-centric experience. We are here to grow. The strongest trees grow in the strongest winds, not the best soil. For me to be the best version of myself, I’ve got to expect a hurricane at some point. If you want to be your best self, expect some strong winds and don’t squawk about them when they come up. Understand that adversity is opportunity, and that anxiety is the emotional growth.
What has been your most satisfying moment in business?
My first “official” business was a mail order company. Back then you got mail through the post office. My most satisfying moment was when I was getting more mail than my parents from the post office. I thought, “Oh man, IT WORKS!” It is not about the money. It is about knowing you can make money then lose it and come back without losing your self-worth.
What does the future hold for your business? What are you most excited about?
With Sage Academy, I am going to continue to impact people’s lives in a positive way. What excites me is being able to take a Senior Executive or CEO of a company, who is all stressed out and can no longer address his employees at work or family at home. I can help him change his way of thinking and empower him in a matter of weeks, and he will be a happier person. It turns his life completely around so that the business doesn’t have to change, but they vary in relation to that business. I love the impact of the contributions that I make at that level that ripple out to everyone. I get to touch people’s lives that I’ve never even met.
What business books have inspired you?
The Ultimate Sales Machine by Chet Holms, and Raving Fans by Ken Blanchard.
It is more the inspiration than the how-to.
What is a recent purchase you have made that’s helped with your business?
The best purchase I have made is investing in better quality software and a better quality of people.
What advice would I give my younger self?
What I would tell myself is to start out knowing that you are good enough no matter what happens.
Most of my younger days were spent trying to prove to everyone else that I was good enough. With all of the insecurities that I had, I felt that I had to prove that I was worthy of love. Know that no matter what you’ve done, or what you’ve not done, you are always worthy of love. That is a massive time saver for going through what you go through just to know you are always worthy of love. Understand that you can go at your business with passion, rather than trying to use your business as a vehicle to get to love.