Paul Kaulesar was born in Queens, New York. As a teenager, he moved from Queens to Palm Beach, Florida. After graduating from Royal Palm Beach high school Paul achieved his Florida real estate license and proceeded to study Finance at Palm Beach State College. At a young age Paul was fascinated by real estate and architecture. Traveling to Europe, South America and numerous sections of North America Paul was mesmerized by the Spanish, Art Deco, Contemporary, Colonial, Modern, Mediterranean and Victorian buildings.
Growing up, Paul’s parents were real estate investors, his mother would locate the properties and his father would restore them. In his adolescents, Paul saw the hard work necessary to succeed in real estate. At the age of nineteen Paul bought his first property, due to his focus and dedication to detail he sold this property for a handsome profit.
Today, Paul Kaulesar is part of the fast paced, upscale real estate market in Palm Beach, specializing in multi-family residential properties. In his free time Paul enjoys hiking with his wife Anya and attending charity events.
How did you get started in this business? What inspired you to start this business?
I started in real estate by helping my parents renovate homes. I was inspired to get my license and become a Realtor, after friends and family would consistently ask for my help. I realized many investors and home owners could use the transparency and knowledge that I provide.
How do you make money?
As a real estate agent, I make a commission when I find a buyer the property that they desire. I research properties based on the buyer’s requirements. After locating dozens I narrow the search to the specifics that my buyers desire and then arrange for a showing. If my buyer likes the home, I fill out the contract and walk them through the buying process. When I am selling a property, I must advertise and market the property to buyers. When another broker requests to show the property I go to all properties and prepare them for showings.
How long did it take for you to become profitable?
To be profitable in real estate is all depends on your drive. We have to be constantly marketing and networking. Every person and property could be your next client or listing. It took me 2 years to get the hang of the market. This is an all commission based job, if you are not closing deals you are not getting paid.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
In the beginning, it was difficult, I never doubted myself but I knew that it would be necessary for me to work long hours to be successful. I had to familiarize myself with all the contracts, clients concerns, and risks that were always present.
How did you get your first customer?
My first customer was a friend, he looking for an apartment to rent. He was new to the neighborhood and relied on me to locate a property that would be close to his job but also within his budget.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
The best marketing strategy to me is using Zillow.com. Most people use Zillow.com to locate the area and type of home they desire. Advertising with Zillow.com will get you many leads and also get your name in the area of the market in which you are “farming”.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I have had to make in the last few months was when I stopped working with a buyer. I had spent many months working with this buyer but they were too indecisive. Constantly they would change their home requirements and it eventually became a big waste of time.
What do you think it is that makes you successful?
I think I am successful because I am focused, driven, and determined to be the best. Additionally, I believe it is important to understand that business is always evolving, things will be different in a month from now. If you are not evolving, you will be extinct.
What has been your most satisfying moment in business?
I was very satisfied when I helped my friend, he was in need of finding a home for his family. I located the home within a few days and we negotiated a great deal.
What does the future hold for your business? What are you most excited about?
In the future, I hope to have multiple offices, with more brokers and many more listings. Additionally, I would like to get involved in commercial real estate.
What business books have inspired you?
I was inspired by “The Art of the Deal”, it shows that to make deals in real estate you have to be likable and logical. Also, I like “The Saint, The Surfer, and The CEO”, you should allow lead, even without a title.
What is a recent purchase you have made that’s helped with your business?
I recently purchased a triplex that I am renovating. The more deals I do the more clients and agents I interact with, the more clients and agents I interact with, the more my network grows.
What was the best piece of advice you received in business? I was told from a broker with my years of experience, “many want, but few want to do”.
I was told from a broker with my years of experience, “many want, but few want to do”.