A digital marketing expert consultant based out of Houston, Texas, Charles Lubbat has found it especially rewarding to work closely with startup endeavors. Charles, whose passionate devotion to digital marketing and front-end development has earned him impressive from his consulting clients, has spent the past seven years leveraging his expertise in web development and digital marketing to yield exceptional outcomes for new startups in need of highly effective brand-building strategies.
Charles Lubbat prefers to rely on essentially equal doses of creativity, experience, and skill in his professional responsibilities. He always seems to be learning and developing new skills while continually honing his existing talents. As a result, Charles has earned a reputation for providing a unique level of expertise across the wide range of professional services.
A law school graduate, Charles possesses a relentless work ethic that is only magnified by his passion for digital marketing. He rarely takes time away from his professional endeavors, but when he does, Charles is most likely to spend that time in the company of his wife and their three daughters. Outside of his work, he and his family find enjoyment in traveling and all sorts of outdoor activities.
How did you get started in this business? What inspired you to start this business?
My work allows me to devote my professional time to the pursuit of my passions, namely front-end development and digital marketing, especially when it involves working with startups.
How do you make money?
It depends on the project and what the client is looking for, but my consulting services typically involve some combination of digital marketing, web design, branding, and graphic design.
>>>>>How long did it take for you to become profitable?
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Despite feeling confident in my early plans, I’ll admit that there were a few sleepless nights during those first six months.
How did you get your first customer?
My first customer came from a referral from a longtime friend of mine who happens to be involved with venture capital.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
We rely on a combination of strategies, especially those involving digital and social media marketing.
What is the toughest decision you’ve had to make in the last few months?
In order to ensure I’m always able to provide clients with enough dedicated time, I have to be careful about spreading myself thin with too many clients. I never like turning down a prospective client, but it is necessary from time to time.
What do you think it is that makes you successful?
I’m genuinely passionate about my work and am always grateful for any opportunity to learn something new.
What has been your most satisfying moment in business?
The moment I realized the freedom my consulting business could provide for my family and I.
How long did it take for you to become profitable?
Digital marketing and consulting has such a low overhead that it’s possible to be profitable almost immediately
What does the future hold for your business? What are you most excited about?
I’m most excited about working with new startup endeavors and the opportunity to overcome the professional challenges encountered by so many startup entrepreneurs.
What business books have inspired you?
“Originals: How Non-Conformists Move the World,” by Adam Grant.
What is a recent purchase you have made that’s helped with your business?
My business has certainly benefited from the recent purchase of new data analytics software.
Why do you enjoy working with startups so much?
I enjoy the challenges of working with startups and the sense of reward that comes with helping a new endeavor navigate those difficult early stages.