Creating memorable fashion designs requires someone with bold tastes. Caitlin Craig Lawrence has created some incredible pieces of fashion over the course of her career. She has always listened to her instincts when it comes to creativity and it has propelled her further into the fashion industry. However, Cait didn’t have the opportunities that other fashion designers had when they were young. She grew up in Kansas and had very limited resources that she could use to design fashion. Fortunately, scarcity encourages creativity. It is here that she discovered her passion for designing fashion pieces and would pursue a career in the industry.
Cait is a strong proponent for philanthropic work. She is constantly working with rescue animals to ensure that they receive forever homes. Animals were a big passion of hers when she was growing up. She has used her fashion platform to help spread awareness about the animals she is trying to save. Cait is also a big supporter of individuals who suffer from bullying. She herself was bullied in school and wishes to let other people out there know that they are not alone. Cait continues to let her heart guide her as she begins to rise up in the fashion industry and shows no signs of stopping.
- How did you get started in the business? What inspired you to do so?
- What is the business model for the fashion industry?
- How long did it take your fashion company to become profitable?
- When you were first starting out on your own, was there a time that you doubted this was going to work? If so, how did you handle it?
- How did you get your first customer?
- What is one marketing strategy, besides referrals that you’ve found is working really well to generate new business?
- What do you think makes you successful?
- What has been your most satisfying moment in business?
- What does the future hold for your company and what are you most excited about?
- Are there any books that have inspired you?
- What is a recent purchase that you’ve made to help with your business?
How did you get started in the business? What inspired you to do so?
I have been designing clothes since I was very little. I felt that my designs could help bring out the confidence in people. I feel like confidence is such an incredibly important aspect of our lives. It helps us accomplish our goals and other important aspects of our lives. I design clothes to help people bring their personal flair to life.
What is the business model for the fashion industry?
Fashion sales are typically made after a big advertisement or show. Artists will gather together to show off their designs and hope to find an investor who can help make that fashion line become available to the public.
How long did it take your fashion company to become profitable?
There was a bit of a struggle in the beginning. It is very hard for new artists to find the support that they need in order to become successful. You are always competing against industry giants and other up-and-coming designers. However, I kept working at my craft until my own community began to form. It is here that my community began to support my work, and I was able to support myself on my fashion design work.
When you were first starting out on your own, was there a time that you doubted this was going to work? If so, how did you handle it?
I think we all have doubts at some point or another in our lives. The beginning of my career was very scary. I didn’t have the capital that other fashion designers usually have. Everything that I have created has come from the ground up. I always thought that I was going to be a successful fashion designer one day.
However, I didn’t realize how difficult the journey would be. Fortunately, I would always push through my fear and doubts whenever I was having a rough time. I would remind myself that it is going to get better and that everything is going to work out.
How did you get your first customer?
The very first customer that I found from my own fashion design business came to me when they needed a design for their fashion catalog. They wanted something specific that would suit the publication’s monthly theme. Fortunately, I was able to deliver and that job ended up getting me more connections.
What is one marketing strategy, besides referrals that you’ve found is working really well to generate new business?
I have found that social media marketing is incredibly useful. I always believed that a dedicated fanbase is crucial to any company’s success. Social media marketing allows you to make a connection with people and promote your products to them. It has been a great benefit to my company.
What do you think makes you successful?
I always try to put heart into everything that I do. I want to make sure that my clients are appreciated. I think a little bit of love goes a long way.
What has been your most satisfying moment in business?
I was asked to dress some of the inductees into The Rock and Roll Hall of Fame. I got to meet so many famous people! It was truly a dream come true.
What does the future hold for your company and what are you most excited about?
We have a lot of new clients that we are excited to work with. I am most excited about the idea that they are so open to our off-the-wall ideas.
Are there any books that have inspired you?
I read all the time. I would recommend Creativity, Inc. That book changed my life and inspired me to be as creative as I want in my line of work.
What is a recent purchase that you’ve made to help with your business?
I recently purchased a business Dropbox account. I cannot recommend it enough for people. All of our files are conveniently stored, and their file system helps us organize our work effectively.