Anthony Allen Anderson - VP of Sales and Marketing, GSI Exchange

With nearly two decades of senior-level career experience, Los Angeles-based Anthony Allen Anderson has applied his childhood coin collecting passion and financial savvy to becoming a high-level coin broker.

As VP of Sales and Marketing with Calabasas-based Gold Silver International Exchange, Anderson is charged with a vast array of senior-level responsibilities. The firm’s team encompasses a 50+ year record, with more than $1 billion in commodities and precious metals transactions around the world. They offer clientele a full range of customized precious metals portfolios and unique “Physical Possession” precious metals IRA’s (Individual Retirement Accounts).

Anderson is a prodigious researcher of economic happenings and market movements, remaining up-to-date about foreign exchange, economics and precious metals—and how geopolitical events benefit GSI Exchange’s esteemed clientele.

He previously applied his precious metals expertise as a Senior Account Executive with one of the most influential coin dealers in the US, and before that worked for more than a decade in the financial industry. In this sector, he dealt with top market makers, S&P e-mini traders and FOREX professionals—while aligning with such investment banking firms as Gain Capital, MAN Financial and its various subsidiaries.

Andreson is an associate member of the Industry Council for Tangible Assets (ICTA), a life member with the American Numismatic Association (ANA), and certified as a dealer with Professional Coin Grading Systems (PCGS), and Numismatic Guaranty Company (NGC).

How did you get started?

I started managing money for my family when I was a teenager. Our focus was on buying undervalued real estate, which taught me early on the value of tangible assets.

What inspired you to start in this business?

Gold and Silver is a universally respected asset class that is generally frowned upon by Wall street brokers. Why? Because there aren’t many experts that service the public with integrity.  Many coin salesmen can’t even tell you the first year issuance of a Morgan Dollar, let alone manage a six figure account. I wanted to bring some responsibility to the table through researching coins that protect clients from market dips and enhance gains. This method could only be put in place through multiple proposals to stubborn organization heads or I could join forces with my wholesale network and form a transparent exchange around the products we recommend. I chose the latter. 

How do you make money?

First, I target specific products that show promise to our clients. Next, I buy low and sell lower than the competition. Lastly, I am able to resell on our exchange at a profit to the company and our clients.

How long did it take for you to become profitable?

Immediately. I started with a team that has serviced the precious metals industry for a combined 40 years plus. Our clients were eager to save money and buy better products.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

NEVER.

How did you get your first customer?

He called me. I have always given clients 100% unrestricted access to me and many of them have become dear friends over the years.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

Business to Business communications. Speaking to organizations with limited selection Group IRA /401k plans and explaining the options of holding tangibles, penalty free. These groups find self-directed retirement options enlightening and we generate a lot of new business from them.

What is the toughest decision you’ve had to make in the last few months?

To drop an overcompensated salary with my previous firm to pursue my mission to reduce costs and increase coin knowledge.

What do you think it is that makes you successful?

Positive thinking and laser-like focus.

What has been your most satisfying moment in business?

Crushing quotas month after month and watching my reputation grow throughout the precious metals industry as a trusted authority and expert.

What does the future hold for your business?

Online portfolio evaluations, private wealth coaching, nationwide media campaigning.

What are you most excited about?

Our radio/podcast program “Wake Up America” and educating future customers on strategies to accumulate, protect, and liquidate their wealth through metals.

Why should a person invest into Gold and Silver?

We have seen massive wealth destruction in the United States, time and time again. History often repeats itself, those who own Gold and Silver are insightful, realistic and financially secure. They are never dependent on a government or the faith of a credit rating agency. As JP Morgan himself said “Gold and Silver are Money, everything else is credit!”

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