Abraham Zaiderman is the founder and CEO of Abraham Zaiderman Consulting. With over 30 years of experience in the restaurant business, Abraham Zaiderman has helped companies start, grow and expand their restaurant business with expertise in concept development, market research, business strategy, marketing, equipment leasing/finance, franchising, real estate and sales improvement.
How did you get started?
At age 13, I started working to support myself and my family. I started off working as a waiter in the Catskill Mountains in New York. If you saw the movie Dirty Dancing you will have a little bit of an idea of what it was like back then. In addition being a waiter, I worked as a photographer, mechanic, and a teacher for many years in New York City. I have always had an entrepreneurial spirit, so I guess it was inevitable I would one day go into business for myself.
What inspired you to start this business?
After my wife and I were laid off as teachers in New York City, I moved to Washington DC to be near my brother so that we can go into business together. Although working with family has its challenges, my brother and I were a great team together.
How do you make money?
I’ve invested in real estate. Now I own and operate several fast food businesses.
How long did it take for you to become profitable?
It didn’t take long, but the restaurant business is a lifetime a failures and successes. Learning from my failure and never giving up is the mark of success.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Being an entrepreneur, I’ve always been driven and motivated by a certain amount of doubt, but I’ve always had confidence in my ability to succeed. The support of my wife and family has been a continual source of inspiration, especially during those moments when I am questioning my choices.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
The Internet has transformed the way we promote our business to customers. Advertising on Facebook and Instragram is a great way to engage our target market.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve had to make in the last few months is to not sell any business after multiple generous offers.
What do you think it is that makes you successful?
Hard work and confidence. I believe in the importance of loyalty and relationships.
What has been your most satisfying moment in business?
Being able to provide for my family and provide for the employees in my company is a source of tremendous pride.
What does the future hold for your business?
The future of my business will be to continue to expand and take smart risks.
What are you most excited about?
Seeing my family happy, healthy, and successful is the most important thing to me.